Wind Blows

Western Wind Energy (WND) has been a passionate advocate of renewable and green energy resources since the company’s inception; WND is led by pioneers in the wind energy sector and their passion for wind power is reflective of this. Over the course of the past couple years as the general publics awareness and interest in the environment and global warming has peaked, WND saw the perfect opportunity to raise wind power awareness and get the public involved and passionate about the movement. WND needed a marketing solution that would actively engage participants and allow them to spread the message to a large audience of people who could help make a difference in protecting the planets future. With the help of memelabs, WND began a viral video marketing campaign, inviting people to record and share their thoughts on what “Wind Blows” means to them.

The public response to the Wind Blows viral video contest was immense. There were 50 unique user generated videos submitted and the word of the contest spread quickly, generating great interest in both the contest and WND. Traffic to the contest site spiked with 25,000 views within the initial month of the contest launch. The campaign was off to an amazing start. In total, Wind Blows generated 68,628 visitors to the site, averaging 9,798 monthly visitors.

The increase of traffic due to the contest was not limited to the contest website, the branding and cross linking facilitated traffic to increase to WND’s website as well. Since the launch of the viral video contest, WND’s website traffic has now averaged a month over month increase of 24% for the past 7 months. Once the marketing contest began, Wind Blows was the #3 source of traffic to Western Wind Energy after search engines Google and Yahoo and has been the #1 referring source since August 2006.

How was this reached? The spread of viral videos is powerful. Participants passed on their unique and compelling videos to friends and associates as entertainment allowing the recipient to be receptive to the WND’s branding message. The current trend in advertising is to engage in a ‘conversation’ with consumers – this is the perfect opportunity to grab the consumer’s attention and maximizing the branding opportunity. In order to maintain the user’s attention, it is critical to maintain a level of entertainment while being informative; this entertainment aspect is why viral marketing works so well in engaging your consumer. This is how memelabs and WND were able to generate the successful results found with the Wind Blows viral marketing campaign! WND used memelabs application to increase the traffic to their site, ultimately increasing branding, business, and sales!

WND viral video marketing campaign is a phenomenal success, which has generated a lot of industry buzz and interest in their cause. Memelabs is proud to be the only company on the viral video marketing scene with the high performance tools, branding capabilities, and ability to run the entire competition from viral seeding to campaign management and case reporting.

Please contact us for details on getting your own viral video campaign started today.