Here’s a meme recipe. Take a mundane activity and dial it up to 11. In this case, said activity is beer pong.

These university students showcase seemingly impossible beer pong shots. The ball is thrown with profound accuracy from crazy distances. Every bounce is calculated with razor precision. They do it all with such casualness, it borders on flippancy.

Here, beer pong has been elevated from sport to art form. And these boys have developed a masterpiece.

In the grand tradition of Powdered Toast Man, comes this melodramatic take on Cellular South’s network coverage. Note to contest entrants: melodrama always kicks things up a notch.

Two hikers climb a snow-covered peak. One collapses — convinced he won’t make it. What ensues is the most operatic moment in UGC history. Dare I say it? It only lacks a fat blonde lady in a Viking helmet.

Will the helicopters find them? Will Corey speak with his darling Christy? Will Cellular South really come through? Watch to find out!

By CHRIS TROTTIER

Cadbury is no stranger to viral video. After all, they produced the irrepressibly cute Cadbury Eyebrows. This Easter, their campaign verges into still cute but much darker territory.

Release the Goo involves Cadbury eggs hellbent on self-destruction. The eggs volunteer to be pounded, blended, and dropped to death — all in an effort to release their creamy guts. It’s twisted but it works.

Partially, this is because of a certain derring do. Suicide is a sensitive topic. For such a cutesy, kid-oriented brand to take this on humorously requires guts. (Pardon the pun.) But hey, it got our attention.