memelabs Featured on Clickz

Clickz writer Tessa Wegert just published an article on ‘Video Contests That Engage‘. The article covers the issues that companies face with advertising recall retention rates of traditional forms of online advertising and that web users prefer user generated video over video ads. She finds that the solution to this is for companies to engage in video contests.

Memelabs gets some great coverage in this article. She profiles two of the contests that we are currently hosting - The Little Penguin ‘Pick-up Project‘ and GardenState Life ‘Expect the Unexpected‘. Go check it out, it’s a great read.

This entry was posted on Thursday, April 3rd, 2008 at 10:06 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.