Sony Bravia Releases Third Commercial, Agency Gets Busted Stealing Ideas

Posted by Jenn Lowther

Sony has come out with their third installment in their series of Bravia commercials. This ad shows claymation bunnies taking over New York. This commercial falls slightly short of their original bouncing ball commercial that kicked off the series, but is a great ad to watch.

On a side note, there seems to be a bit of controversy brewing surrounding the ad. It seems that Passion Pictures, the company that created the ad, contacted Kozyndan to see samples of their work. This commercial bears more than a slight resemblance to the work that they submitted. Click here to see the original artists work and judge for yourself.

UPDATE:

Sony has issued a response to the controversy that has cropped up since their commercials release:

‘There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA ‘Play-Doh’ advert. Sony would like to stress that the advert conception, creative and final animation is not based on any pre-existing artwork.

Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists. In the original script, the rabbits were one of many creatures to cavort around a cityscape. In fact, the location was only finalised shortly before the shoot. The final creative, led by Juan Cabral at Fallon and director Frank Budgen at Gorgeous, was chosen to champion the brand and best reflect ‘colour.like.no.other’. Sony enjoys working with experienced and talented creatives and all involvement in a campaign is always credited.’

I’m still find it extremely difficult to believe, given the striking similarities between the two pieces of work, that there was absolutely no influence from the original panorama to the final Sony Bravia commercial. This would have been the perfect opportunity for Sony to take the high road and credit Kozyndan with the initial inspiration. Sony - Give credit where credit is due, one would have hoped that you’d have learned your lesson when your less than sincere apology for the All I Want For Christmas is a PSP fiasco bombed and was panned across the internet.

This entry was posted on Wednesday, October 10th, 2007 at 11:26 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.