Video’s for a Cause

Viral Philanthopy is the newest online giving tree and is turning to video contests to increase the universe of donors, community development, and exposure driven interaction. According to the latest Chronicle of Philanthropy survey, electronic giving to the nation’s largest charities, which has been growing at a rapid clip over the last five years, increased at an average rate of 37 percent in 2006.

The main drawing point from this is that the value return is not being chalked up to the few big wallets that support the cause, but in the community that surround it and contributes through active involvement. A timely example of this is the Barack Obama Lincolns’ birthday grassroots fund raising initiative - in honor of Lincoln’s birthday throw him two Lincolns - the five and the penny (or any multiple thereof). Getting this attention is being optimized by user generated viral video - in what has now been referred to as 21^st-century technology for philanthropos.

To read the full article in Slate, click here.

This entry was posted on Friday, February 15th, 2008 at 6:13 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.